Sorry guys, Gears 3 delayed until Fall 2011...it's all about marketing....
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Sorry guys, Gears 3 delayed until Fall 2011...it's all about marketing....
It looks like Epic's Cliff Bleszinski was more than just three days off when he told Jimmy Fallon on national TV that Gears of War 3 was hitting on April 8.
The next day Microsoft shifted the date a bit, saying the game would actually be hitting on April 5, 2011. Today the publisher is shifting Gears 3 a bit more... to the fall of 2011.
And they say the, let's just call it a delay, has nothing to do with development time and everything to do with marketing.
"Gears of War 3 promises to be the biggest entertainment launch of 2011," the Microsoft statement reads. "The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the Spring of 2011. However, we've elected to move the launch of Gears of War 3 until Fall 2011 to make it the marquee title for the holiday season."
Fair enough. But why would they decide now, just a week or so into fall 2010, to push such a huge title back five or so months? Microsoft declined to say, so let's speculate.
If it is indeed purely about marketing, there are a couple of things that could be at play here. Epic's other big game, Bulletstorm, is set to knock us off our feet on Feb. 22, 2011. Maybe they wanted to give that a bit more breathing room.
And what about the other huge Xbox 360 shooter exclusive, Halo? Maybe this oddly timed redeployment of Gears of War 3 was somehow spurred by the inner machinations of that still untitled, undated, relatively unknown Halo game by 343 Industries.
We'll probably never know, but isn't it fun to ponder?
Oh dear....this is gonna get ugly.....
The next day Microsoft shifted the date a bit, saying the game would actually be hitting on April 5, 2011. Today the publisher is shifting Gears 3 a bit more... to the fall of 2011.
And they say the, let's just call it a delay, has nothing to do with development time and everything to do with marketing.
"Gears of War 3 promises to be the biggest entertainment launch of 2011," the Microsoft statement reads. "The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the Spring of 2011. However, we've elected to move the launch of Gears of War 3 until Fall 2011 to make it the marquee title for the holiday season."
Fair enough. But why would they decide now, just a week or so into fall 2010, to push such a huge title back five or so months? Microsoft declined to say, so let's speculate.
If it is indeed purely about marketing, there are a couple of things that could be at play here. Epic's other big game, Bulletstorm, is set to knock us off our feet on Feb. 22, 2011. Maybe they wanted to give that a bit more breathing room.
And what about the other huge Xbox 360 shooter exclusive, Halo? Maybe this oddly timed redeployment of Gears of War 3 was somehow spurred by the inner machinations of that still untitled, undated, relatively unknown Halo game by 343 Industries.
We'll probably never know, but isn't it fun to ponder?
Oh dear....this is gonna get ugly.....
Guest- Guest
Re: Sorry guys, Gears 3 delayed until Fall 2011...it's all about marketing....
Just saw this on facebook. Bit gutted was really looking forward to getting it in april but at least it will give me a chance to get through this years games
Re: Sorry guys, Gears 3 delayed until Fall 2011...it's all about marketing....
I can wait. It will be worth it.
On the other hand, it does piss me off that gamers everywhere waiting for this title are now getting strung along because the company want to release at their optimal time. Surely a title such as Gears as with Halo/MW etc will sell by the truckload regardless of whatever date its released.
Seems more like an accounting exercise tbh
On the other hand, it does piss me off that gamers everywhere waiting for this title are now getting strung along because the company want to release at their optimal time. Surely a title such as Gears as with Halo/MW etc will sell by the truckload regardless of whatever date its released.
Seems more like an accounting exercise tbh
N1NJA FWG- Admin
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Re: Sorry guys, Gears 3 delayed until Fall 2011...it's all about marketing....
Im with Steve, gives me more time to finish the games I have. It better not clash with the next Elder Scrolls!!
Waylander FWG- Admin
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